Played a key role as Executive Producer during the landmark Star Sports rebrand and multi-channel launch, collaborating with cross-functional creative, design, and broadcast teams to deliver a unified on-air identity across multiple sports and regional language channels. Managed end-to-end production workflows, ensuring consistent brand execution, seamless channel launches, and high-quality broadcast graphics that supported one of India's biggest sports network transformations. The rebrand was designed by London-based agency venturethree. It aimed to position Star Sports as India's premier sports network by expanding local-language coverage.Following the formation of the JioStar joint venture (Reliance and Disney India), Star Sports channels have further integrated with former Viacom18 sports properties to broadcast mega-events like the IPL and ICC tournaments.